Is Your Restaurant Ready to Maximize Profits & Guest Experience?
Super Bowl 2025 isn’t just a game—it’s one of the biggest revenue nights of the year for bars and restaurants. A packed house, overflowing takeout orders, and sky-high drink sales can mean a huge win for your bottom line—but is your restaurant ready for the rush?
Whether you’re hosting a watch party, running game-day specials, or bracing for a surge in delivery orders, the difference between a record-breaking night and a chaotic mess comes down to preparation.
With just hours until kickoff, here are last-minute strategies to maximize profits, keep service running smoothly, and give guests a game-day experience worth coming back for.
Photo by Mick Haupt on Unsplash
1️⃣ Super Bowl 2025 Specials: Keep It Simple & Profitable
It’s too late to reinvent your menu, but you can still highlight high-margin, crowd-friendly options that keep the kitchen moving fast.
- Stick to Easy-to-Execute Specials
- Wings, nachos, sliders, and shareables are always top sellers.
- If you don’t have a special Super Bowl 2025 menu, bundle popular items for a game-day deal.
Example: “Super Bowl Platter – 20 wings, 2 orders of fries, and 2 beers for $XX.”
Upsell Like a Pro
- Train servers to suggest appetizers, pitchers over pints, and premium add-ons like extra cheese, guac, or bacon.
- Offer a limited-time special on high-margin drinks, like themed cocktails or premium beer buckets.
🚨 Last-Minute Tip: Pre-set popular drink combos (e.g., 6-pack beer buckets) to make it easy for servers to grab and go without delays.
2️⃣ Service Strategy: Speed Up Orders & Table Turnover
Game-day service is all about efficiency. With packed tables and a high-energy crowd, a slow kitchen or overwhelmed servers can lead to lost revenue and frustrated guests.
Assign Dedicated Roles
- Have runners for food and drinks so servers can focus on taking orders.
- Designate a takeout/delivery point person to prevent bottlenecks at the bar.
Encourage Pre-Ordering
- Let guests order the first round of drinks & apps as soon as they sit down—this speeds up service and increases per-table spend.
- Promote “Super Bowl Pre-Orders” for takeout, so the kitchen isn’t overwhelmed with last-minute rushes.
🚨 Last-Minute Tip: Prepare drink trays in advance with pre-set garnishes and napkins to keep bartenders ahead of demand.
3️⃣ Bar Efficiency: Make More, Sell More, Waste Less
Your bar will be slammed from kickoff to the final whistle. Don’t let slow service cost you sales.
Feature Fast-Pour Cocktails & Pitchers
- If you’re serving cocktails, focus on batch drinks (like margaritas or punch bowls) to speed up service.
- Pre-mix signature drinks so bartenders only need to pour and garnish.
Keep Beer Moving
- Assign one bartender exclusively for draft beer & bottles to reduce wait times.
- Pre-fill pint glasses for popular beers just before halftime to handle the rush.
🚨 Last-Minute Tip: Stock extra ice, glassware, and backup kegs—you don’t want to run out mid-game.
4️⃣ Takeout & Delivery: Maximize Off-Premise Sales
For many restaurants, takeout is the real MVP of Super Bowl Sunday. Make sure your off-premise game is just as strong as your dine-in strategy.
Create a Takeout-Only Special
- Offer party platters that encourage larger orders.
- Example: “Super Bowl Wing Bundle – 50 wings + 2 sides for $XX.”
Optimize Pickup & Delivery Flow
- Have a separate pickup station for takeout orders to keep things organized.
- Assign one person to handle delivery drivers so they’re not crowding the bar.
🚨 Last-Minute Tip: Double-check all online ordering platforms to ensure prices, availability, and specials are correct before the rush starts.
5️⃣ Super Bowl 2025 Atmosphere: Keep Guests Engaged & Spending
People come for the game, but the experience keeps them spending. Make sure your vibe matches the energy of the night.
TVs & Sound: Test Everything
- Check all screens, sound systems, and cable connections before opening.
- Have a backup plan (like a second streaming device) in case of technical issues.
Run Small Giveaways or Contests
- Keep guests engaged between plays with raffles, beer pong tournaments, or prize giveaways.
- Example: “Score Prediction Contest—Guess the final score and win a $50 gift card!”
🚨 Last-Minute Tip: Encourage social media check-ins with a contest like “Tag us in your Super Bowl photo for a chance to win a free appetizer!”
Final Thoughts: Make the Most of Super Bowl 2025
The Super Bowl is a massive opportunity. But, is your restaurant ready to drive sales, boost customer experience, and win long-term guests.
A little last-minute preparation can mean the difference between a chaotic night and a record-breaking one.
✅ Simplify specials & upsell high-margin items
✅ Speed up service with dedicated roles & pre-orders
✅ Keep the bar moving with batch drinks & draft beer focus
✅ Maximize takeout with bundles & a dedicated pickup area
✅ Create an electric atmosphere that keeps guests engaged
Try this: Run through your Super Bowl 2025 game plan with your team now. A 10-minute pre-shift huddle can ensure everyone’s on the same page and ready to execute.